The WhatTheWeb AI publication covers AI, marketing and emerging tech from India. We write for marketers, founders, creators and first-time builders. Basically, we write for people who want to use this stuff, not just read about it. Most AI coverage either hypes the tools or buries you in jargon. However, WhatTheWeb does neither. Instead, every guide walks you through a real prompt, a real build or a real campaign. In short, we make AI make sense.
What the WhatTheWeb AI publication covers
WhatTheWeb publishes across five areas. Above all, each one answers the same question: how do you actually use this?
- AI tools and prompting. We show you how to structure a prompt, how to write AI video prompts, and which tools earn your time.
- Vibe coding. We build real apps with AI-assisted coding. Then we document the whole run, from planning through to shipping.
- Marketing and AI search. We cover SEO, GEO (generative engine optimization) and AEO (answer engine optimization). For example, we track how brands surface inside ChatGPT, Claude, Perplexity and Google.
- Crypto and Web3. Vinita markets inside this space, so these explainers come from the inside rather than from a press release.
- Plain-English explainers. Start with the AI glossary, then work up to the deeper guides.
Who runs the WhatTheWeb AI publication
Vinita Mathreja founded WhatTheWeb and edits every post. She works as a crypto and digital marketer in Mumbai, India. Day to day, she builds content, runs SEO and GEO, plans social strategy, and ships AI agent workflows for clients. She also serves as Senior News Editor at RG Media. Plus, she writes freelance for CoinMarketCap, where her crypto explainers reach a global audience. She builds and publishes her own apps too, and she writes about what breaks along the way. So when the WhatTheWeb AI publication covers vibe coding, that advice comes from someone who has actually shipped.
Find Vinita on LinkedIn, X (@Alpha_chain_), Instagram and GitHub.
Start here
New here? These six guides show you what the WhatTheWeb AI publication does best.
- How To Structure A Prompt
- Things You Will Need Before You Start Vibe Coding That App
- What Is Loop Engineering? 101 Guide
- How to Write AI Video Prompts That Don’t Look (or Sound) Like AI
- AEO Tool You Didn’t Know You Need
- AI Terms You Need To Know
Common questions about WhatTheWeb
Who publishes WhatTheWeb?
Vinita Mathreja publishes and edits WhatTheWeb from Mumbai, India. She runs it independently, so no brand or agency sets the editorial agenda.
What does the WhatTheWeb AI publication cover?
WhatTheWeb covers AI tools and prompting, vibe coding, SEO, GEO and AEO, crypto and Web3, plus plain-English AI explainers.
Is WhatTheWeb the same as whattheweb.com or whattheweb.org?
No. WhatTheWeb at whattheweb.co.in is an independent Indian publication that Vinita Mathreja runs. Those other domains belong to different owners, so none of our work appears there.
How do I pitch or contact WhatTheWeb?
Email vin@whattheweb.co.in for pitches, collaborations or corrections. Also, video content lives on YouTube.